RFID turns booth visits into measurable data, speeding follow-up, qualifying prospects, and revealing which demos and campaigns drive the highest trade show ROI.

At international tech expos, data capture must align with GDPR, local consent rules, transfer safeguards, and clear retention notices before leads cross borders.

Prevent sync errors by mapping fields, standardizing consent data, and monitoring API failures between event apps and marketing platforms in real time.

Automate follow-up in Salesforce by segmenting conference leads, triggering tailored email journeys, assigning sales tasks, and scoring engagement to prioritize timely outreach.

True CPA for sponsored booths goes beyond booth fees: add travel, staffing, swag, follow-up, and pipeline attribution, then divide by qualified acquisitions.